Monday, February 13, 2012

Balance in Graphic Design

Balance places elements on the page so that text and graphic elements are evenly distributed. In layouts with an even balance the graphics don't overpower the text and the page doesn't seem to tilt to one side or the other. Balance in graphic design can be achieved by adjusting the visual weight of each element, both in terms of scale, color, contrast, etc.


Symmetrical balance is seen in perfectly centered compositions or those with mirror images, like the image pictured on the right as well as below. In a design with only two elements they would be almost identical or have nearly the same visual mass. Symmetrical pages don't have to have the exact same text or images on each half, it's more about the overall look and feel. Each half would have about the same amount of text or the same number and size of images, or everything is aligned down the middle.

Asymmetrical design is typically off-center or created with an odd or mismatched number of disparate elements. This asymmetry can be viewed through the example on the right as well as below. When the left and right sides of the design are unequal it is said to have asymmetrical balance. But asymmetrical does not necessarily mean unbalanced. A print document may also be asymmetrical in other ways. A folded piece with distinctly uneven panels has asymmetrical folds. The shape of a diecut or the shape of a package where the left and right or top and  bottom are not mirror images is
asymmetrical as well.


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